The effects of gender and music video imagery on sexual attitudes

Journal/Book: J Soc Psychol. 1999; 139: 1319 Eighteenth St NW, Washington, DC 20036-1802, USA. Heldref Publications. 378-385.

Abstract: This study examined the influence of gender and exposure to gender-stereo-typed music video imagery on sexual attitudes (adversarial sexual beliefs, acceptance of rape myths, acceptance of interpersonal violence, and gender role stereotyping). A group of 44 U.S. College students were randomly assigned to 1 of 2 groups that viewed either a video portraying stereotyped sexual imagery or a video that excluded all sexual images. Exposure to traditional sexual imagery had a significant main: effect on attitudes about adversarial sexual relationships;, and gender had main effects on 3 of 4 sexual attitudes. There was some evidence of an interaction between gender and exposure to traditional sexual imagery on the acceptance of interpersonal violence:

Note: Article Kalof L, George Mason Univ, Dept Anthropol & Sociol, Fairfax,VA 22030 USA

Keyword(s): ROCK-MUSIC; WOMEN; VIOLENCE; TELEVISION; ACCEPTANCE; PERCEPTIONS; EXPOSURE

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