Analysis and intuition in technological choice: the lessons of Taurus

Journal/Book: Int J Technol Manage. 1999; 17: World Trade Center Bldg 110 Ave Lousis Casai CP 306, CH-1215 Geneva Aeroport, Switzerland. Inderscience Enterprises Ltd. 459-466.

Abstract: Computation and analysis play a pivotal role in technological choice. Conversely, intuition is usually regarded as irrational, that is, unreliable and synonymous with decision error. The present study highlights the limits of this assumption with reference to a case study. The case concerns a decision by the London Stock Exchange to utilize a software package known as Vista to drive an IT system known as Taurus. The choice of technology was subsequently identified as a major reason for the project's collapse. The present study suggests that if the decision-makers had trusted their intuition, much waste could have been avoided.

Note: Article Drummond H, Univ Liverpool, Inst Publ Adm & Management, Liverpool L69 3BX, Merseyside, ENGLAND

Keyword(s): escalation; decision making; Taurus; intuition; social-constructionism; ESCALATION

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