Priming the visual recognition of spoken words

Author(s): Helgeson, C. L.

Journal/Book: J Speech Hear Res. 1995; 38: 10801 Rockville Pike Rd, Rockville, MD 20852-3279. Amer Speech-Lang-Hearing Assn. 1377-1386.

Abstract: A preliminary investigation was conducted to understand the effects of word visibility and prime association factors on visual spoken word recognition in lipreading, using a related/unrelated prime-target paradigm. Prime-target pairings were determined on the basis of paper-and-pencil word associations completed by 85 participants with normal hearing. Spoken targets included 60 single-syllable Modified Rhyme Test words, prerecorded on laser video disc. Participants included 20 individuals with normal hearing and at least average lipreading skill for sentence-length materials. In related prime-target pairings, more targets with a high prime association were identified than with a low prime association. in unrelated prime-target pairings, a larger number of more-visible than less-visible targets was correctly identified. Individual participant differences were not statistically significant. Results from the present study suggest implications for models of visual spoken word recognition.

Note: Article CR Lansing, Univ Illinois, Dept Speech & Hearing Sci, 901 S 6TH St, Champaign, IL 61820 USA

Keyword(s): lipreading; visual speech perception; word recognition; speechreading; prime-target paradigm; SEMANTIC CONTEXT; PERFORMANCE

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