Atmospheric effects on shopping behavior: A review of the experimental evidence

Author(s): Milliman, R. E.

Journal/Book: J Bus Res. 2000; 49: 655 Avenue of the Americas, New York, NY 10010, USA. Elsevier Science Inc. 193-211.

Abstract: This review focuses on the research conducted over the years on the effects of facility-based environmental cues, or ''atmospherics'', on buyer behavior. We review the pertinent literature by constructing a comprehensive table of the empirical studies in this area that focuses on the various findings associated with these investigations. This summary table indicates that atmospheric variables influence a wide variety of consumer evaluations and behaviors. In addition to discussing the findings and contributions of this literature stream, the article concludes by identifying gaps in the literature and suggesting potential future topics for atmospheric related research.

Note: Review Turley LW, Western Kentucky Univ, Gordon Ford Coll Business, Bowling Green,KY 42101 USA

Keyword(s): BACKGROUND MUSIC; PHYSICAL SURROUNDINGS; STORE ATMOSPHERICS; TIME PERCEPTION; SALES; IMPACT; ENVIRONMENT; SUPERMARKETS; DISPLAY; SPACE

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