Aesthetics and preferences of web pages

Author(s): Jonsson, F. U.

Journal/Book: Behav Inform Technol. 2000; 19: 11 New Fetter Lane, London EC4P 4Ee, England. Taylor & Francis Ltd. 367-377.

Abstract: The first impressions of web pages presented to users was investigated by using 13 different web pages, three types of scales and 18 participants. Multidimensional analysis of similarity and preference judgements found four important dimensions: beauty, mostly illustrations versus mostly text, overview and structure. Category scales indicated the existence of two factors related to formal aspects and to appeal of the objects, respectively. The best predictor for the overall judgement of the category scales was beauty. Property vector fitting of the multidimensional solutions with the category scales further indicated the importance of beauty for the preference space. Aspects of usability, product design and aesthetics are discussed.

Note: Article Schenkman BN, ACREOAB, Electrum 236, S-16440 Kisla, SWEDEN

Zurück | Weiter