Illustrating a dynamic model of the mood-updating process in consumer behavior

Author(s): Gardner, M. P.

Journal/Book: Psychol Market. 2000; 17: 605 Third Ave, New York, NY 10158-0012, USA. John Wiley & Sons Inc. 165-194.

Abstract: Previous research has examined mood as an antecedent of various consumption-related outcomes and has explored how consumers react to their moods via attempts at self-regulated consumption-based mood management. However, little attention has addressed mood as an affective outcome that reflects the dynamic unfolding of consumer experiences over time. The present study explores the latter issue and proposes a model of the mood-updating process wherein future mood depends on past mood as altered by evaluative judgments that are, in turn, influenced by consumption experiences, by predispositions, and by the previous mood itself. An empirical example illustrates this mood-updating model in the case of listening to music.

Note: Article Holbrook MB, Columbia Univ, Grad Sch Business, 504 Uris Hall, New York,NY 10027 USA

Keyword(s): CONSUMPTION EXPERIENCE; SATISFACTION; ENJOYMENT; EMOTIONS; STATES; MUSIC; SCALE; TIME

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