Tendencies of research in mass media effects at the beginning of the 21st century
Journal/Book: Stud Psychol. 1999; 41: Dubravska Cesta 9, Bratislava, Slovak Republic. Slovak Acad Sciences Inst Experimental Psychology. 245-250.
Abstract: The presented study represents a historical excursion into methodological development of mass media research from the beginning of 1950's to the origin of media psychology, in the study, the author discusses individual theories and models used in the mass media research (e.g., Balance Model, Disonance Model, etc.) and presents the results of research focused on the effects of anxiety-inducing reports on current environmental problems, which was carried out in cooperation with a Slovak partner.
Note: Article Tinchon HJ, Ludwig Boltzmann Inst Empir Media Res, Golsdorfgasse 3-7, A-1010 Vienna, AUSTRIA
Keyword(s): media research theories; anxiety; media psychology; environmental problems