Alcohol in the movies: Characteristics of drinkers and nondrinkers in films from 1940 to 1989

Author(s): Smith, S. M., Bazzini, D. G., Mills, P. S.

Journal/Book: J Appl Soc Psychol. 1999; 29: 360 South Ocean Blvd, pH-B, Palm Beach, FL 33480, USA. V H Winston & Son Inc. 1191-1199.

Abstract: We examined depictions of alcohol use in 100 popular films spanning 5 decades. Drinkers were depicted as more attractive, more romantically/sexually active, more aggressive, and having a higher socioeconomic status than nondrinkers. No systematic changes were found across decades that might reflect the growing knowledge base regarding the adverse effects of alcohol use. We compared the depiction of alcohol use in movies to real-world demographics and found that alcohol use in movies is somewhat glamorized.

Note: Article McIntosh WD, Georgia So Univ, Dept Psychol, POB 8041, Statesboro,GA 30460 USA

Keyword(s): DRINKING

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