Research methodology: Taming the cyber frontier - Techniques for improving online surveys

Author(s): Johnson, T. J.

Journal/Book: Soc Sci Comput Rev. 1999; 17: 2455 Teller Rd, Thousand Oaks, CA 91320, USA. Sage Publications Inc. 323-337.

Abstract: The World Wide Web and other new electronic technologies might soon become prime survey vehicles due to convenient, verifiable, low-cost delivery and return systems as well as easy access and feedback mechanisms. However, along with the benefits of this new technology come new experiences and lessons to be learned and shared by researchers. The authors created and posted a survey on the Web to examine the uses of the Web for political information. The purpose of the article, however, is not to report on the political survey's findings but rather to address issues concerning online research, discuss the implications of an online environment for traditional survey techniques, share Web survey experiences from an ex post facto perspective, and present recommendations for future online research, specifically in the areas of Web survey design, sampling, data collection and responses, and publicity.

Note: Article Kaye BK, Valdosta State Univ, Dept Commun Arts, Valdosta,GA USA

Keyword(s): online survey; online data collection; Internet research; survey research; online questionnaire design; INTERNET; COMMUNICATION

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