Idea-generation techniques: A formulary of active ingredient

Journal/Book: J Creative Behav. 1998; 32: 1050 Union Rd, Buffalo, NY 14224. Creative Education Foundation Inc. 107-133.

Abstract: The profusion of creativity techniques that have been proposed and used is based on a much smaller set of active ingredients, devices that promote idea generation. This paper reports the results of a study that identified these active ingredients through an analysis of 172 idea-generation methods. Fifty idea-generation devices of three types - strategies, tactics, and enablers - were identified and organized in a formulary. Research results facilitate the evaluation of idea-generation methods and the selection of methods suited to particular idea-generation tasks.

Note: Article Smith GF, Univ No Iowa, Coll Business Adm, Dept Management, Cedar Falls,IA 50614 USA

Keyword(s): INNOVATION; DISCOVERY

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