Understanding adopters of audio information innovations

Author(s): Atkin, D., Jeffres, L. W.

Journal/Book: J Broadcast Electron Media. 1998; 42: 1771 N Street NW, Washington, DC 20036. Broadcast Educ Assoc. 80-93.

Abstract: The use of two phone-based audio innovations-audiotext audio information services and fax-was assessed in a probability survey of urban respondents. Support was found for the notion that social indicators are less important in the prediction of innovation use than are attitudinal and communication variables. Findings are interpreted in light of diffusion of innovation theory and research on the adoption of new technologies.

Note: Article Neuendorf KA, Cleveland State Univ, Dept Commun, Cleveland,OH 44115 USA

Keyword(s): COMMUNICATION; TELEPHONE; DIFFUSION; CHANNELS; MASS

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