An ounce of preventative research design is worth a ton of statistical analysis cure

Journal/Book: MIS Quart. 1998; 22: Univ Minnesota-Sch Management, 271 19TH Ave South, Minneapolis, MN 55455. Soc Inform Manage-MIS Res Cent. 89-93.

Abstract: This response addresses the data analysis issues raised by Wierenga and van Bruggen (1998) concerning Massetti (1996). Their analysis suggestions were performed and resulted in no significant differences between the treatment conditions. However, these analyses are misleading because of normality and variance problems present in Massetti's dataset. Specifically, not controlling for individual performance differences in ideational fluency ability during experimentation created the need for the complex, but appropriate, analysis approach used in Massetti. This response further suggests that ideational fluency be included as an independent factor in future research on individual creativity support systems.

Note: Article Massetti B, St Johns Univ, Coll Business, 300 Howard Ave, Staten Isl,NY 10301 USA

Keyword(s): ideational fluency; creativity support systems; idea generation; measures of creative performance; IDEATIONAL FLUENCY; ORIGINAL THINKING; CHILDREN

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