Sample size in multi-year content analyses of monthly consumer magazines

Author(s): Riffe, D., Randle, Q.

Journal/Book: Journalism Mass Commun. 1998; 75: Univ South Carolina, College of Journalism, Columbia, SC 29208. Assn Educ Journalism Mass Communication. 408-417.

Abstract: This study examined efficient sampling for content analyzing monthly consumer magazines during a five-year period. As with other forms of media content, sampling of monthly consumer magazines is move efficient using a stratified sample than a simple random sample. When sampling from a five-year period, a constructed year of twelve issues tone issue randomly selected from among the issues in each month) is more efficient and accurate than twenty randomly selected issues - the smallest simple random sample meeting standards of efficiency on all content measures.

Note: Article Lacy S, Michigan State Univ, Sch Journalism, E Lansing,MI 48824 USA

Keyword(s): NEWS MAGAZINES; TIME; ADVERTISEMENTS

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