Content analysis project for research novices

Journal/Book: Teach Psychol. 1998; 25: 10 Industrial Ave, Mahwah, NJ 07430-2262. Lawrence Erlbaum Assoc Inc. 42-44.

Abstract: Students can utilize content analysis techniques to examine societal trends of stereotyping in the media. In this article, I describe the steps in such a research methodology and indicate criteria instruc tors may use for evaluation. Students believed the project developed and adequately measured their analytic, research, and organizational skills and increased their knowledge of social psychology.

Note: Article Carpenter S, Univ Alabama, Dept Psychol, Huntsville,AL 35899 USA

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