Trustee. 1997 Jun; 50(6): 14-6, 18-20.

Take two ginseng and call me in the morning. Alternative therapy and traditional medicine shake hands and make up.

Mycek S.

Consumers have been using alternative therapies for years--they spent $13.2 billion on them in 1990--and many mainstream physicians are finally taking such treatments seriously. Oxford Health Plan is offering an alternative medicine program through its network, and research conducted at universities and teaching hospitals is validating the mind/body connection. In Oklahoma City, Integris Health has discovered the power of a good belly laugh and is making it work for patients.