Children's creative imagination in response to radio and television stories

Author(s): Beentjes, J. W. J.

Journal/Book: J Commun. 1997; 47: Journals Dept, 2001 Evans Rd, Cary, NC 27513. Oxford Univ Press Inc. 21-38.

Abstract: The prevailing explanation for the experimental finding that radio stories elicit more novel responses than do television stories is that viewers have difficulty dissociating themselves from ready-made television images (visualization hypothesis). In this experiment, we investigated a rival hypothesis that radio stories elicit more novel responses than do television stories because they are less well remembered (faulty-memory hypothesis). We presented 64 children at two age levels (grades 1 to 2 and 3 to 4) with one radio story and one television story, and exposed half the children in both age groups to the radio story tu?ice to stimulate their memory. Contrary to the faulty-memory hypothesis, double presentation of a radio story did not result in fewer novel ideas than did a single presentation. In the older age group, radio stories elicited more novel responses than did television stories. We found no medium difference in the younger age group.

Note: Article Valkenburg PM, Univ Amsterdam, NL-1012 Wx Amsterdam, NETHERLANDS

Keyword(s): COMPREHENSION; IMPACT

Zurück | Weiter