Creative hypothesis generating in psychology: Some useful heuristics

Journal/Book: Annu Rev Psychol. 1997; 48: 4139 El Camino Way, PO Box 10139, Palo Alto, CA 94303-0139. Annual Reviews Inc. 1-30.

Abstract: To correct a common imbalance in methodology courses, focusing almost entirely on hypothesis-testing issues to the neglect of hypothesis-generating issues which are at least as important, 49 creative heuristics are described, divided into 5 categories and 14 subcategories. Each of these heuristics has often been used to generate hypotheses in psychological research, and each is teachable to students. The 49 heuristics range from common sense perceptiveness of the oddity of natural occurrences to use of sophisticated quantitative data analyses in ways that provoke new insights.

Note: Review McGuire WJ, Yale Univ, Dept Psychol, POB 208205, 2 Hillhouse Ave, New Haven,CT 06520 USA

Keyword(s): creativity; heuristics; methodology; theory construction; PERSUASION; KNOWLEDGE; BEHAVIOR; PROGRESS; SEX

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