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Journal/Book: Learn Publ. 1997; 10: 48 Kelsey, Beckenham, Kent, England BR3 3NE. Assoc Learned Professional Soc Publ. 119-121.
Abstract: Proposes for Asian customers a supplement to the conventional Western model of marketing by placing relationships at the centre and emphasising systems and attitudes.
Note: Article Davison P, Cambridge Univ Press, Elt Educ, Edinburgh Bldg, Shaftesbury Rd, Cambridge CB2 2RU, ENGLAND
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