Motivating creativity in organizations: On doing what you love and loving what you do

Journal/Book: Calif Manage Rev. 1997; 40: Grad Sch Business Admin, Berkeley, CA 94720. Univ Calif. 39.

Abstract: Creativity in all fields, including business, nourishes under intrinsic motivation-the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors-including intrinsic motivation-that determine a person's creativity. This article also shows how the work environment can influence individual creativity.

Note: Article VS-Card Amabile TM, Harvard Univ, Sch Business, Cambridge,MA 02138 USA

Keyword(s): WORK-ENVIRONMENT; INNOVATION; REWARD

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