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June 2022

Abduction: A theory of visual interpretation

Journal/Book: Communication Theory. 1996; 6: 72 Spring Street, New York, NY 10012. Guilford Press. 167-187.

Abstract: Peirce's notion of abductive reasoning provides a theoretical framework in which to analyze visual interpretation, that is, how viewers understand a visual and interpret its meaning. This paper demonstrates that a different kind of interpretive logic operates for visual communication processes than for language-based communication processes, and this logic is best articulated in the semiotic literature where the notion of interpretation is more carefully conceptualized.

Note: Article SE Moriarty, Univ Colorado, Sch Journalism & Mass Commun, Campus Box 287, Boulder, CO 80309 USA

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