Music making in Great Britain

Author(s): Morris, R.

Journal/Book: J Market Res Soc. 1996; 38: 15 Northburgh Street, London, England EC1V Oah. Market Research Society. 123-134.

Abstract: This paper describes the first national study of instrumental music making in Great Britain. It argues for a market-led approach to music provision and shows how market research can make an effective contribution to education. It describes how the Associated Board of the Royal School of Music has utilised market research for strategic marketing, new product development and lobbying purposes and emphasises how market research can make a positive contribution in fields where historically it has played only a small role.

Note: Article M Cooke, Number Mkt Res, 13TH Floor, Crown House, Linton Rd, Barking IG11 8HG, Essex, England

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