Narrative and research in professional communication

Journal/Book: J Bus Tech Commun. 1996; 10: 2455 Teller Rd, Thousand Oaks, CA 91320. Sage Publ Inc. 330-351.

Abstract: This article explores narrative theory and research infields closely allied with professional communication to clarify the value of narrative to our discipline. It addresses the move in many fields to reconceptualize research as narrative. Placing narrative within a postmodernist frame, it examines the centrality of ethnography within a postmodernist view. The importance of ethnography in research is related to two key narrative questions that ethnographic theorists in other disciplines are addressing: Who is telling the ethnographic story? For what purposes is the story told? This article supports the importance of taking a critical stance toward these questions and discusses the implications of postmodernist ethnographic theory for research in professional communication.

Note: Article NR Blyler, Iowa State Univ, Rhetor & Profess Commun Program, Ames, IA 50011 USA

Keyword(s): ETHNOGRAPHY; ANTHROPOLOGY; POSTMODERN; SOCIOLOGY

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