"Self" and Addiction: The Role of Imagery in Self-Regulation

Author(s): MARGOLIN, A.

Abstract: In this paper we discuss the role of self-regulation and self-perception in sustaining addictive behavior. We suggest that self-regulation techniques are unlikely to have a sustained positive effect on changing addictive behavior in the absence of a change in 'addict' self-perception. We describe treatment approaches that emphasize the use of guided imagery for facilitating a shift in self-perception that may be more compatible with self-regulation.

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