Enhancing consumer involvement in health care - the dynamics of control, empowerment, and trust

Journal/Book: J Public Policy Marketing. 1994; 13: 250 South Wacker Drive, Suite 200, Chicago, IL 60606-5819. Amer Marketing Assn. 115-132.

Note: Article MS Roth, Boston Coll, Carroll Sch Management, Dept Mkt, Chestnut Hill, MA 02167 USA

Keyword(s): QUALITY-OF-LIFE; ANTIHYPERTENSIVE THERAPY; BELIEF MODEL; PRESCRIPTION DRUGS; MODERATING ROLE; BREAST-CANCER; PATIENT; PHYSICIAN; INFORMATION; BEHAVIOR

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