Attention, attitude, and affect in response to advertising

Author(s): Brock, Timothy C., Stewart, David W.

Note: 92045795 edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart. Includes bibliographical references and indexes. First 90 years of advertising research -- Modeling the effectiveness of advertising in contemporary markets -- How readers process newspaper advertising -- Psychology of comparative advertising -- Attention as an epiphenomenon -- Gender differences in cortical organization -- Theory and method in the study of ad and brand attitudes -- Effect of music on brand attitudes -- Test of schema correspondence theory of persuasion -- Music and spokesperson effects on recall and cognitive response to a radio advertisement -- Responses to emotional and informational appeals -- Role of affect in political advertising -- How to advertise price -- Is health behavior consumer behavior? -- Warning label location, advertising, and cognitive responding -- Advertising, weight loss, and eating disorders. BUS [c.1] jg.

Keyword(s): Advertising Psychological aspects.

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