Focal and Emotional Integration - Constructs, Measures, and Preliminary Evidence

Author(s): Stayman, D. M.

Journal/Book: J Advertising. 1993; 22: Univ Houston, Dept Marketing, Houston, TX 77204-6283. Amer Acad Advertising Journal of Advertising. 51-66.

Note: Article DJ Macinnis, Univ Arizona, Sch Business, Tucson, AZ 00000 USA

Keyword(s): INVOLVEMENT; COMMERCIALS; IMPACT; ADVERTISEMENTS; INFORMATION; RESPONSES; MODELS; MUSIC; ADS

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