Assessing demand artifacts in consumer research

Author(s): Lim, J. S.

Journal/Book: J Consum Res. 1993; 20: 5720 S Woodlawn Ave, Chicago, IL 60637. Univ Chicago Press. 489-495.

Note: Article WK Darley, Univ Toledo, Coll Business ADM, Dept Mkt, Toledo, OH 43606 USA

Keyword(s): VISUAL MASKING; DECEPTION; APPRAISAL; MUSIC

Assessing demand artifacts in consumer research - an alternative perspective