Electronic publishing: assessing opportunities and risks

Author(s): Powell, P.

Journal/Book: Int J Inform Manage. 1999; 19: the Boulevard Langford Lane, Kidlington, Oxford Ox5 1GB, Oxon, England. Elsevier Sci Ltd. 293-303.

Abstract: This paper investigates the opportunities and risks of entering the electronic publishing business. It uses the case of a medium-sized German publisher 'Rentrop Publishing' to analyse the issues. After a brief review of the firm's business, its corporate philosophy, products and core competencies, the challenge of entering Electronic Publishing is examined from three standpoints - the timing of entry, the value-chain activities to be included, and product design. The paper concludes by considering the opportunities and risks and provides a set of guidelines for potential entrants to this market.

Note: Article Powell P, Univ London Goldsmiths Coll, Dept Math & Comp Sci, London SE14 6NW, ENGLAND

Keyword(s): information services; electronic publishing; electronic commerce; multi-media

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