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May 2024

Odor di Femina: Though you may not see her, you can certainly smell her

Journal/Book: Cult Stud. 1998; 12: 11 New Fetter Lane, London, England EC4P 4EE. Routledge. 51-81.

Abstract: 'Odor di Femina: Though you may not see her, you can certainly smell her', articulates the primacy of visualism in the history of psychoanalysis. In the first half of the study Mavor reveals how both the photographs of mentally ill women made under the direction of Freud's teacher Jean-Martin Charcot and the use of the visualist rhetoric in the writings of Charcot and Freud were regarded as proof of an always already diagnosed and conceptualized vision of sexual difference. Charcot's and most emphatically Freud's conception of the senses conventionally marked vision as masculine and the others (touch, hearing and especially smell) as feminine. Mavor then turns to Lacan to undo this historically gendered, power-hungry split between sight and the othered senses through his theory of the gaze as objet petit a, which reticulates the gaze and its conventional singular authority. Taking a cue from Lacan's provocative claim that 'a wild odour emanates' from the 'function of seeingness', Mavor pushes Lacan's theory of the gaze (which, she argues, has often been sorely misrepresented in feminist film theory and art history) towards an expanded constellation of the senses. Her excavation of Lacan loosens the gaze's hold on the site of seer/seen, subject/object and, especially, sight/smell. As a result, sight loses its historical pride of place among the senses.

Note: Article Mavor C, Univ N Carolina, Chapel Hill,NC 27514 USA

Keyword(s): Freud; Charcot; psychoanalysis; Lacan; smell; visualism; fetish; femininity


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