Marketing implications of nonmusical sounds

Author(s): King, M. F.

Journal/Book: J Bus Psychol. 1998; 13: 233 Spring St, New York, NY 10013-1578. Human Sci Press Inc. 127-139.

Abstract: This article reviews the concepts of nonmusical sound and noise with respect to sound elements, perception and interpretation. Following a review and synthesis of the literature, which has predominantly been conducted in non-marketing fields, practitioner and researcher implications are identified and discussed.

Note: Article Fraedrich JP, So Illinois Univ, Coll Business, Dept Mkt, Carbondale,IL 62929 USA

Keyword(s): BACKGROUND MUSIC; BEHAVIOR; EAR

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