This is the partnership for a drug-free America: Any questions?

Author(s): Wallack, L.

Journal/Book: J Drug Issues. 1998; 28: Florida State Univ, School, Criminology Criminal Justice, PO Box 66696, Tallahassee, FL 32313-6696. J Drug Issues Inc. 329-356.

Abstract: The paper examines the impact and possible unintended side effects of the privately sponsored Partnership for a Drug-Free America (PDFA) media campaign to reduce illicit drug abuse. The paper describes the history, goals, organization, production processes, and process and outcome evaluations of the PDFA advertising campaign. It also reviews major criticisms that have been leveled at the PDFA campaign, including its dissemination of false information, the narrow scope of its message, a number of unintended iatrogenic side-effects, potential conflicts of interest arising from the sources of its finding, and the agenda-setting function of the PDFA campaign in defining which drugs are dangerous and how the attendant problems should be addressed.

Note: Article Buchanan DR, Univ Massachusetts, Sch Publ Hlth & Hlth Sci, 306 Arnold House, Amherst,MA 01003 USA

Keyword(s): UNITED-STATES; MORTALITY

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