Setting up a presence on the World Wide Web

Journal/Book: Learn Publ. 1996; 9: 48 Kelsey, Beckenham, Kent, England BR3 3NE. Assoc Learned Professional Soc Publ. 59-66.

Abstract: There is considerable pressure on most Professional and society publishers to create a presence on the World Wide Web, from their members and customers alike. This paper describes the planning that went into the establishment of CAB INTERNATIONAL's Home Page, focusing on the strategic issues and detailed preparation rather than the physical tasks involved. Although it is technically straightforward to set up a Home Page, many publishers are faced with difficult decisions about how to use the features of the World Wide Web to best advantage and how to develop a real presence in terms of both promotion and publishing activities.

Note: Article A Powell, Cab Int, Wallingford OX10 8DE, Oxon, England

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