Comparison of Mexican-American and Anglo-American attitudes toward money

Author(s): Saegert, J., Gresham, A.

Journal/Book: J Consum Aff. 1996; 30: Journal Division, 114 N Murray St, Madison, WI 53715. Univ Wisconsin Press. 124-145.

Abstract: This study compared attitudes toward money of Mexican- and Anglo-American consumers. Based on the Hispanic/Mexican-American literature, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer (1982). Mexican-Americans were found to have lofter scores on a Retention/Time dimension that reflects willingness to delay spending money to achieve gratification. Contrary to previous studies, Mexican-Americans were found to have lower scores on a Quality dimension, calling into question an assumption found in much of the literature that Hispanic consumers prefer high prestige goods/services. Hypotheses pertaining to Power/Prestige and Distrust/Anxiety dimensions were also not confirmed suggesting further reservations about Hispanic consumer characterizations found in the consumer behavior literature.

Note: Article JF Medina, Univ Texas, Div Management & Mkt, San Antonio, TX 78285 USA

Keyword(s): SELF-ESTEEM; MEANINGS; EXPLORATION; PSYCHOLOGY; ETHNICITY; STUDENTS; SCALE; REAL

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