The dangers of generalising from published marketing studies

Journal/Book: J Market Res Soc. 1994; 36: 15 Northburgh Street, London EC1V Oah, United Kingdom. Market Research Society. 257-260.

Note: Note R Hubbard, Drake Univ, Coll Business & Publ ADM, Dept Mkt, Des Moines, IA 50311 USA

Keyword(s): MUSIC