Health Mark Q. 1991 ; 9(1-2): 155-65.

The chiropractic market segment: a viable market opportunity for M.D.'s?

Hanna N, Kizilbash AH, Wagle J.

Northern Illinois University, DeKalb 60115.

Physicians have traditionally paid closer attention to the competition from other medical practitioners, but have ignored competition arising from "alternative therapies" such as hypnosis, acupuncture, or chiropractic. The purpose of this article is to survey the market segment served by one such unconventional practitioner, i.e., chiropractors, with the intention of determining its likelihood as a viable market to be pursued by M.D.'s.