Research into the psychological meaning of color

Journal/Book: American Journal of Art Therapy. 1980; 19: 87-91.

Abstract: Conducted 2 studies that investigated whether there was a systematic relationship between color and emotional response using 69 Ss (mostly undergraduates). In Exp I, Ss reacted to 3 colors--an intense yellow, a pastel blue-violet, and a cool green with a blue cast--shown in sequence. Ss in the 2nd study were shown a light blue-green, a dark mustard yellow, and a scarlet-vermillion. All Ss indicated their reactions by completing the Profile of Mood States. Results indicate tht Ss responded with significant differences in patterns of emotions that depended on the color placed before them. For example, the blue-violet color was equated with sadness and fatigue, while the cool green hue aroused anger and a sense of confusion. Results are consistent with previous research that suggests that warm colors provoke active feelings, and cool colors are sedate. (12 ref)

Note: color; emotional responses; college students

Keyword(s): Color ; emotional responses

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